Make data extraordinary
A brand awareness campaign built around a single source of truth.
CLIENT
Adverity Technologies Ltd
YEAR
2024
ROLE
In-house, Senior Designer
SERVICE
Art Direction, Illustration, Motion, Social Assets & Campaign Design
01 - OVERVIEW
Meet Alan.
Make Data Extraordinary was Adverity's biggest and most ambitious brand awareness campaign. It was built around the idea that a true data foundation is the secret behind every great marketer or data engineer. Alan, our hero, was the most admired person in his office, with a little help from Adverity. Working closely with the marketing team and an external ad agency, Blink, I helped shape the creative direction and storyline of the video ad. Before curating all supporting creative collateral across paid social, illustrations and DOOH placements on the London Underground at Liverpool Street and New Cross.
02 - PROCESS
Let the data speak for itself.
While the ad agency created the script, filming and production of the video ad, I worked alongside key stakeholders to provide the creative guidelines and direction throughout. Once the video was in production, I developed the full suite of campaign assets ensuring everything felt cohesive across every collateral. The campaign achieved 1.8M+ views on YouTube, making it Adverity's most successful campaign in terms of reach to this day.
03 - CREDIT
A little shoutout to the people involved.
CMO
Harriet Durnford-Smith
VP OF GROWTH MARKETING
Mark Debenham
DIRECTOR OF GROWTH
Irina Prevalova
HEAD OF CONTENT
Tom Rennells
MARKETING EXECUTIVE
Gemma Baek
ADVERTISING AGENCY
Blink Werbeagentur GmbH
Please note: These videos and photographs are subject to copyright held by Adverity Technologies Ltd. All rights are reserved.
NEXT PROJECT
Porgys Toys
VIEW PROJECT