Crafting a brand identity for a sustainable toy company with a love for the open road.
CLIENT
Porgys Toys
YEAR
2021
ROLE
Freelance, Creative Designer
SERVICE
Brand & Packaging
01 - OVERVIEW
Built to last, made to play.
Porgys is a sustainable toy company specialising in handcrafted wooden cars, designed to be cherished for generations. The goal was a brand identity that didn't just communicate their ethos through words, but through every visual decision. Something that felt as considered and timeless as the products themselves.
"Classic car aesthetics, toyetic by design. Hannah crushed it."
PORGYS TOY
02 - PROCESS
Classic meets contemporary.
Porgys came to me with a clear vision, drawing inspiration from the retro aesthetics of the original Bonneville salt flat races. Blending with contemporary illustrations, vibrant colours and modern typefaces, together we developed the full creative execution, including the inspiration board, logo, packaging and illustrations. The result is a brand that appeals to both kids and car enthusiasts alike, striking a balance between excitement and nostalgia. By reviving the charm of a classic era in a modern context, Porgys feels like a brand with a story to tell.
NEXT PROJECT
Together 2022
VIEW PROJECT