BACK TO WORK

Adverity Atlas

Leading the new brand identity and campaign launch of Adverity’s latest product launch, Adverity Atlas. The company's new standalone product, showcasing its first step into the AI-powered marketing intelligence space.

CLIENT

Adverity Technologies Ltd

YEAR

2026

ROLE

In-house, Senior Designer

SERVICE

Art Direction, Brand Identity, Motion, Marketing Assets & Campaign Design

01 - OVERVIEW

A new product, a new chapter.

Adverity Atlas marks a significant milestone for the business, launching its first standalone product to sit under the Adverity umbrella. This new product sits on top of any data warehouse to give marketers a governed foundation for their data, so they always know where their answers are being sourced from. I led the brand and creative direction for the launch, working closely with the marketing team to develop a visual identity for Atlas that stayed true to the wider Adverity brand while still showcasing how rich and premium the product is.

02 - PROCESS

A product this intelligent, deserves its own identity.

Developing the Adverity Atlas brand was a collaborative process from the start. I explored multiple creative directions, reviewed our existing Adverity branding and presented the looks and feels to our key stakeholders. Each concept was grounded in how the identity would translate across the website and wider company collateral. Once this was agreed on, I worked closely with the marketing team, attending regular meetings to align on progress and how best to bring this new product to market. The final creative spanned social content, motion assets, video and website updates.